Paints and coatings can cost between $3 million and $8 million for a single facility, although they account for only a small share of total construction cost
The global artificial intelligence boom is driving demand for specialized paints and protective coatings for data centers, creating new business opportunities for manufacturers.
PPG, a Pittsburgh-based coatings company, expects data center paint sales to triple this year versus last year as technology giants expand infrastructure to support AI services.
The company reported a 7% increase in overall sales to $4.5 billion in its latest quarter.
One of PPG’s flagship products, Steelguard 951, forms a thick, insulating crust when exposed to fire, protecting the underlying steel from extreme heat. The coating can protect steel for up to four hours, giving people time to evacuate safely.
Data centers also need specialized coatings to prevent rust, reduce static electricity, and protect sensitive equipment from electrical interference. Paints and coatings can cost $3 million to $8 million for a single facility, though they account for only a small share of total construction costs.
PPG has established dedicated teams to work with technology companies, architects, engineers, and contractors before construction begins. Its coatings are used on more than 75 data center components, including security cameras and cooling equipment.
The company has supplied products to facilities in countries ranging from Brazil to China, with more than half of its sales in the United States.
Rival Sherwin-Williams has also reported stronger demand, with its protective and marine coatings business benefiting from data center construction.
However, power shortages, transformer supply constraints, and local opposition have delayed some projects. Despite these challenges, PPG expects data centers to grow several times faster than other infrastructure markets as AI investment accelerates worldwide.