Ford will invest $2 billion in its Louisville, Kentucky, assembly plant to produce more affordable electric vehicles, starting with a midsize, four-door pickup priced at about $30,000.
Production will begin in 2027 under Ford’s new “Universal EV Program.” The project adds to $3 billion already planned for a Michigan battery park, with the two projects set to create or secure nearly 4,000 US jobs.
The overhaul will replace Henry Ford’s century-old moving assembly line with a “universal production system,” splitting assembly into three branches to cut costs, parts, and time.
Ford says production will be 15% faster and use 20% fewer parts.
The EVs will feature large aluminum unicastings, a structural battery, and lithium iron phosphate batteries from its $3 billion BlueOval Battery Park in Michigan, avoiding imports from China.
Ford’s EV unit lost $1.3 billion in Q2 2025, and CEO Jim Farley called the new move a “bet” to compete with China.