Rolls-Royce is expanding its facility to focus on luxury

Rolls-Royce is expanding its Chichester factory in England. Scheduled to kick off next year, the project will introduce five new buildings equipped with cutting-edge technology and facilities.

The expansion isn’t about producing more cars but about making exclusive ones.

With a 17% surge in sales since 2020 and a 43% increase in the average purchase price, Rolls-Royce’s strategic move is focused on crafting more personalized luxury vehicles, catering to its affluent clientele.