Actress Jennifer Garner’s organic food company, Once Upon a Farm, targets millennial and Gen Z parents|jennifer.garner|Instagram
Jennifer Garner’s organic food company, Once Upon a Farm, made its NYSE debut after raising nearly $198 million in an IPO.
The baby and children’s food brand’s stock finished at $21.05 per share, putting the company’s valuation at $847 million after pricing its IPO at $18.
The company targets millennial and Gen Z parents looking for convenient meals and snacks without added sugar, preservatives, or artificial ingredients.
Its growth has been linked to rising scrutiny of food amid the “Make America Healthy Again” movement.