Amazon’s Prime members will pay a $3.99 delivery fee, while non-members will pay $13.99|Phil Murphy|CC BY-NC 2.0
Amazon has launched “Amazon Now,” a new 30-minute delivery service in dozens of US cities, as the company pushes deeper into ultra-fast deliveries, a market dominated by DoorDash, Uber Eats, and Instacart.
The company already offers one-hour and three-hour deliveries, as well as 60-minute Prime Air deliveries via drones.
The new service allows customers to order thousands of products, including groceries, household essentials, electronics, baby products, and personal care items.
The rollout begins in cities such as Atlanta, Seattle, Philadelphia, and the Dallas–Fort Worth metroplex, with expansion planned in several other regions by the end of the year.
Prime members will pay a $3.99 delivery fee, while non-members will pay $13.99. Smaller orders under $15 will include extra charges. The quick-delivery service could cost less than rivals.
Amazon uses smaller fulfillment centers located closer to customers to speed up deliveries. It says US Prime members received 8 billion same-day or next-day items in 2025, up 30% from the previous year.