The pizza chain’s update targets younger audiences, with a new jingle, ‘Dommmino’s,’ performed by Grammy-nominated singer Shaboozey|EPIC|CC BY-SA 4.0

Domino’s Pizza is rolling out its first major makeover in 13 years, featuring a brighter look, a new font called “Domino’s Sans,” and redesigned pizza boxes.

The refresh also includes new aprons, hats, and optional T-shirts for store employees, set to arrive in November.

The update targets younger audiences, with a new jingle, “Dommmino’s,” performed by Grammy-nominated singer Shaboozey, adding a fun twist to the brand.

Domino’s revamped boxes will prominently display its logo on vibrant blue or red backgrounds, with stuffed-crust pizzas packaged in sleek black boxes with metallic logos.

Executive Kate Trumbull said the refresh aims to make the brand the best version of itself. 

With 21,500 stores worldwide, over 85% of Domino’s sales come through digital ordering. The pizza chain posted a 4.3% revenue increase in July 2025.