Kraft Heinz will become the exclusive provider of selected condiments, Kraft Mac & Cheese, and Philadelphia Cream Cheese at Disney’s North American theme parks|Mike Mozart|CC BY 2.0
Kraft Heinz and Disney have signed a multi-year partnership that will bring the food giant’s products to the Mouse House’s parks, resorts, and cruise ships across North America.
The deal will also let Kraft Heinz introduce some Disney-themed products across 10 of its brands, including Heinz, Philadelphia, and Kraft Mac & Cheese.
Under the agreement, Kraft Heinz will become the exclusive provider of selected condiments like its macaroni and cheese and cream cheese at Disney’s properties.
Beyond parks, the companies plan to integrate Kraft Heinz brands into Disney’s movies, television shows, streaming platforms, and live sports broadcasts, including ESPN events.
Kraft Heinz says the collaboration is part of its strategy to revive its iconic brands by creating memorable consumer experiences. It would also help revive declining food sales.