Lego also announced a multiyear partnership with Pokemon, coming in 2026|Andrew Becraft|CC BY-NC 2.0
Lego’s revenue jumped 12% in the first half of 2025, hitting a record $5.4 billion. Operating profit rose 10% to $1.4 billion, fueled by strong sales of flowers, succulents, and Formula One sets.
The company released 314 new sets, including wall art, Bluey and One Piece collections, appealing to both kids and adult fans.
The Danish toymaker also announced a multiyear partnership with Pokemon, coming in 2026.
CEO Niels Christiansen said expanding product lines and digital tie-ins, like with Epic Games’ Fortnite, are bringing new fans to the brand.
Lego opened 24 new stores worldwide, focusing on countries like China and India, giving fans hands-on experiences and boosting sales.