Netflix also revealed that 300 titles on its platform have used generative AI
Netflix’s share fell over 8% in after-hours trading on Thursday following its second-quarter earnings report, in which it forecast revenue growth of 11.7%, its slowest year-on-year increase since late 2023.
While the streaming platform’s Q2 revenue grew 13% from the same time last year to $12.56 billion, it narrowly missed Wall Street estimates.
The company has seen viewership drop for the second seasons of its flagship shows this year. Regarding engagement, it said members streamed over 97 billion hours of content in the first half of 2026.
It is shifting the biannual viewership reports to an annual release starting in 2027.
Netflix also revealed that 300 titles on its platform have used generative AI, primarily during post-production on shows like Glory, Brasil 70: A Saga do Tri, The American Experiment, and others.
Looking ahead, Netflix expects its advertising business to generate $3 billion in revenue this year, roughly double last year’s total.