The spending areas reflect that consumers are shopping wisely and pulling back on nonessentials

Despite inflation pressures and tariff uncertainty, the Commerce Department on Thursday revealed that US retail sales rose a stronger-than-expected 0.6% in June. It is a bounce-back after declines in April and May.

Auto sales led the gains with 1.2% growth, as consumers rushed to make purchases ahead of President Donald Trump’s proposed 25% tariff on imported cars and car parts.

Other spending areas reflect that consumers are shopping wisely and pulling back on nonessentials.

Clothing and accessories rose 0.9%, health and personal care increased 0.5%, and online sales climbed 0.4%. 

However, spending on heavily imported goods—such as appliances, electronics, and furniture—declined. Inflation also rose to 2.7% in June, up from 2.4% in May.

Looking ahead, analysts note that July saw big spending from consumers during the four-day Amazon Prime Day and rival sales from big retailers like Walmart and Target.

Adobe Digital Insights notes these sales drove $24.1 billion in online spending, a 30.3% jump from 2024.