The movie starring Tom Holland and Zendaya made a record $309 million in worldwide media value|@SpiderManMovie|X

Sony and Marvel Studios’ Spider-Man: Brand New Day is tracking toward a historic box office run, with industry sources projecting a record opening day, including previews, between $167 million and $173 million across 4,487 theaters.

The single-day estimate surpasses the previous $157.4 million record held by Avengers: Endgame; however, it remains to be seen.

The new Spider-Man movie recently achieved a record $309 million in worldwide media value through its marketing campaign. 

Brands flocked to utilize the massive social media following of the film’s stars, Tom Holland, Zendaya, and Jon Bernthal, who collectively have over 290 million followers online.