Based on insights from 3,100 high-net-worth collectors across 10 global markets, women are outspending men in nearly every art category
Young women are increasingly investing in art more than men, reveals the 2025 Art Basel & UBS Survey of Global Collecting.
Market feminization
Based on insights from 3,100 high-net-worth collectors across 10 global markets, the study found that women—especially Gen Z and millennials—are outspending men in nearly every art category, signaling a major shift toward female-led art patronage.
Gen Z and millennial women are particularly active buyers, often purchasing works by emerging and unknown artists. Approximately 55% of respondents reported purchasing from such creators, compared to 44% of men.
On average, wealthy women spent 46% more on fine art and antiques than men.
Gen Z collectors, described as “omnivore collectors,” allocate approximately 26% of their wealth to art, the highest percentage of any generation. They also spend five times more on luxury items like sneakers and handbags than their generational counterparts.
The report marks the beginning of an era in which women are the dominant cultural investors, redefining artistic value and influence.