Target has been selling LGBTQIA-friendly merchandise ahead of Pride Month this June. Some unhappy customers knocked down Pride displays and threatened employees|Mike Mozart|CC BY 2.0
Retail giant Target has decided to remove Pride month-themed products from its shelves amid backlash from a few customers who knocked over displays and angrily threatened workers.
Why the backlash?
Target has been selling LGBTQIA-friendly merchandise ahead of Pride Month this June. But some customers are not happy with it.
As a response, the retailer moved some of the Pride-month merchandise—like “Tuck friendly” women’s swimsuits—from the displays. These swimsuits were for trans women who have not undergone gender-affirming surgery.
False claims were circulating online saying these “tuck-friendly” bathing suits were designed for kids.
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With such controversy, Target joins the list of consumer brands that have received backlash in the past month for being LGBTQIA+ inclusive. Beer Bud Light’s partnership with a transgender influencer garnered a similar reaction from several consumers in April.