Total holiday spending is projected to hit $13.5 billion, with over 95% intending to buy candy, pushing confection spending past $4 billion
Sweet treats are getting more expensive in 2026, with candy prices soaring this autumn. From Reese’s and Kit Kats to Airheads and Tootsie Pops, no favorite seems spared from the price hikes.
A new analysis from Groundwork Collaborative and the Century Foundation found that Halloween candy prices jumped 15.3% on average from last year, with some rising as much as 39%.
Fruit and gummy options from Mondelez, Hershey, and Wrigley surged 39.1%, 21%, and 17%, respectively.
Prices for popular variety packs, like Hershey and Ferrero, were up 19%.
Total holiday spending is projected to hit $13.5 billion, with over 95% intending to buy candy, pushing confection spending past $4 billion.
Despite lower input costs, corporations are keeping prices inflated to expand their profit margins. Cocoa prices have fallen more than 50% from their 2024 peak, wholesale sugar has dropped 10%, and corn syrup has fallen 4%.
Meanwhile, trade policies, Iranian supply chain disruptions, and cuts to healthcare and food programs continue to strain people’s budgets.