White noise podcasts designed to aid sleep and concentration, have taken away $38 million annual gross profit from Spotify
The overwhelming popularity of listening to white noise podcasts every day has become a go-to choice accumulating 3 million daily consumption hours impacting Spotify’s revenue, reports Bloomberg.
These ambient soundscapes, designed to aid sleep and concentration, have taken away $38 million annual gross profit from the music streaming giant.
Meanwhile, white noise podcast creators are reaping the rewards of this trend by making almost $18,000 per month.
Spotify is not happy and is considering halting these podcasts.
White noise podcasts are a soothing blend of ambient sounds featuring rainfall, ocean waves, vacuum and other calming auditory textures.