Bed Bath & Beyond’s comeback follows a series of acquisitions after the chain’s April 2023 bankruptcy|Coolcaesar|CC BY-SA 3.0

Bed Bath & Beyond is back—sort of. The bankrupt home goods chain has reopened under a new name, Bed Bath & Beyond Home, with its first store recently launched in Nashville, Tennessee.

The comeback follows a series of acquisitions after the chain’s April 2023 bankruptcy. Overstock.com bought its intellectual property.

Operated by The Brand House Collective, the revived home furnishings retailer plans up to 75 more locations by 2026.

CEO Amy Sullivan called it a “fresh start,” promising affordable products for every room and honoring the brand’s iconic 20% off coupon, no matter when it expired.

While the relaunch excites loyal shoppers, experts warn that the home decor market remains sluggish due to high interest rates and stiff competition.