Often viewed as the comfy yet ugly winter boots women wear, Ugg’s sales surged 19% last quarter, with men’s products growing 38% in the same period.
Ugg generated $2.5 billion in sales in the year through March, accounting for 51% of parent company Deckers Outdoor’s total revenue. The strong performance helped lift Deckers’ stock, which had struggled early in the year.
While shares remain down 40% for 2025, they are starting to rebound.
The footwear company has pushed to expand its appeal across all seasons and genders. That includes collabs with celebrities like Post Malone and new offerings in men’s clogs. It introduced new footwear styles to shift perceptions of Ugg beyond snow and sheepskin roots.