Victoria’s Secret logs longest sales growth in four years

Victoria’s Secret CEO Hillary Super’s turnaround strategy is proving lucrative for the lingerie brand, with it reporting strong sales for the holiday quarter.

The company outperformed Wall Street’s expectations of $2.23 billion and reported $2.27 billion in revenue, driven by an 8% surge in comparable sales. It marks the longest sustained period of growth for the brand in at least 4 years, according to FactSet.

The momentum is attributed to a strategic return to the brand’s roots, including a revitalized focus on the Pink line and its billion-dollar beauty business. It also made the iconic fashion shows more inclusive of diverse body types, catering to a broader customer base.

Despite these robust results, the stock fell 10% following news of a $119.6 million impairment charge related to its Adore Me acquisition and the announcement of a strategic review for its DailyLook brand.

The past few years have been tumultuous for Victoria’s Secret since its founder, Les Wexner, was linked to Jeffrey Epstein in 2019. It split from its parent company, L Brands, in 2021.