LinkedIn launched three new games—Queens, Pinpoint and Crossclimb—yesterday for its users, aiming to increase engagement on its platform.
The games have short play sessions that will be refreshed daily. Members can share their scores with LinkedIn connections, including coworkers, alumni, former employers, and more.
Reasons behind the move
The Microsoft-owned site’s move into gaming reflects its intent to diversify beyond the traditional social media functions.
While inspired by the success of mind games like Wordle in the New York Times, LinkedIn’s games are intended to complement its networking features, offering users a way to engage while expanding their professional connections.
The ‘strictly professional’ platform is doing better than X and Snapchat combined, according to Appfigures, and brought in $119 million in just app revenue during the first quarter of this year.