Caitlin Clark is driving up Final Four ticket prices

Caitlin Clark’s basketball journey is one for the history books! From playing in empty venues during the pandemic to now packing arenas, her name sits atop everyone’s list.

Now, the phenomenon that is Clark is influencing the ticket prices for her games. As the Iowa Hawkeyes secured a spot in the women’s NCAA Final Four, costs for tickets have skyrocketed, with some seats reaching an eye-popping $11,100.

Not just Clark’s games
The average price for NCAA women’s Final Four tickets this week was double that of the men’s semifinals, per Logitix, a tech company analyzing ticket prices.

Women’s semifinal tickets averaged $2,323, while men’s tickets averaged $1,001.21. 

Clark’s record-breaking season, averaging 32 points per game has propelled her into the spotlight as the projected No. 1 pick in the upcoming WNBA draft. 

Clark’s impact extends beyond the court
Her performances draw massive TV audiences, highlighting the growing popularity of women’s college basketball. 

The women’s NCAA Final Four starts tonight, with South Carolina against NC State at 7 p.m. ET, followed by Iowa versus UConn at 9:30 p.m. ET, both broadcast on ESPN.