TikTok is also looking into tools that will automatically detect AI-generated content and label it|cottonbro studio
You’ll soon be able to tell the difference between a video of a real dachshund surfing the sea and an AI one on TikTok. The app rolled out an AI-labeling tool on Tuesday.
The short-form social media app is also looking into tools that will automatically detect AI-generated content and label it.
Why?
TikTok already has a policy that allows it to take down realistic AI images that aren’t disclosed.
But the latest labeling tool is for more transparency and helps creators comply with TikTok’s policy on synthetic media. It will also help users identify and stay safe from hyper-realistic synthetic media like audio, images, videos like deepfakes or scams.
AI labels are becoming a common practice
Google and ChatGPT’s OpenAI have already announced their AI-detection and labeling capabilities.
Instagram is working on one, and the European Union is pushing media platforms to use AI labels to reduce the spread of misinformation.