BYD’s executives cite weak demand, high pricing and quality control issues as barriers to foreign market success|harry_n|CC BY-SA 2.0

Chinese electric vehicle manufacturer BYD faces obstacles in expanding overseas, despite its dominant position in its home market. 

BYD’s executives cite weak demand, high pricing and quality control issues as hindering their success in foreign markets like Europe. 

BYD, surpassing Tesla as the world’s leading EV seller last year, aimed to sell 400,000 cars outside China in 2024 but is likely to fall short due to global EV sales slowdown and internal issues.

While BYD’s Asian counterparts experienced learning curves in overseas expansion, BYD has grappled with quality concerns, including incidents like a bus fire in London and surface imperfections in vehicles shipped to Japan and Europe.

Executives worry that ad-hoc fixes won’t suffice for large-scale operations.

Despite setbacks, BYD is expanding its presence in emerging markets like Thailand, Brazil and Australia.