Ferrari debuts Luce, its first-ever EV

Ferrari revealed the interiors of Luce, its first-ever all-electric supercar, in collaboration with former Apple chief design officer Jony Ive.

Auto and tech experts were quick to notice that the cabin design resembles Apple’s aesthetic. Many even consider it an ode to the iPhone maker’s cancelled car project, internally called Project Titan.

While the Ferrari Luce’s exterior remains a mystery until its May 2026 premiere, the interior blends Ive’s signature minimalism with Ferrari’s performance. He has retained physical button controls instead of making everything touchscreen, and has incorporated classic Apple materials like anodized aluminum and Corning glass.

The luxury EV also has Samsung OLED displays and an E Ink screen, which Ferrari touts as an automotive-first, that changes color when the cabin is active.

Car enthusiasts are looking toward March for the opening of pre-orders. Ferrari remains Europe’s most valuable car maker despite having its worst trading day in October when it lowered EV goals and provided new revenue guidance that missed Wall Street expectations.