The move signals Boeing’s shift toward long-term innovation after years of safety, quality, and production setbacks|Anthony Quint|CC BY 2.0

Boeing is developing a new single-aisle airplane to succeed the 737 MAX, aiming to regain market share lost to Airbus, according to the Wall Street Journal.

CEO Kelly Ortberg met with Rolls-Royce in the UK earlier this year to discuss engines for the aircraft and promoted Brian Yutko to lead product development, including any 737 successor. 

The plane’s flight deck and design are in early stages, with plans still evolving.

The move signals Boeing’s shift toward long-term innovation after years of safety, quality, and production setbacks that allowed Airbus to overtake it in deliveries. 

Ortberg emphasizes fixing current issues and strengthening Boeing’s balance sheet before fully launching the new program. 

Any new aircraft could take over 10 years to develop and cost billions of dollars. Manufacturers typically focus on improving fuel efficiency and incorporating advanced technology to compete globally.

Boeing continues to deliver 6,000 planes in backlog while preparing for future growth.