Peloton looks beyond the bike to revive growth

The fitness equipment company is betting on AI-powered running features to reverse its shrinking customer base, unveiling a new lineup of treadmills yesterday designed for runners.

Peloton unveiled three revamped treadmills, including its first foldable model. The $2,195 Tread Flex is about $1,000 cheaper than Peloton’s existing treadmills and folds to nearly half its size, making it more suitable for smaller homes and apartments.

The new Tread Vision will cost $3,495, while the premium Tread+ Vision remains priced at $6,695. Higher-end models include cameras that analyze running form, while the Tread+ Vision adds a Sled Mode with up to 300 pounds of resistance. 

AI takes center stage
Peloton IQ now includes Run Analysis, which uses live video to assess running efficiency and provide personalized guidance on pace, form, and heart rate. It has also added Whoop integration and continues to expand race-training programs across its library of more than 17,000 Tread classes.

The company became a pandemic-era fitness sensation but struggled as consumers returned to gyms and outdoor activities. Peloton’s market cap has fallen 97% from its 2021 peak of roughly $50 billion. Its stock has fallen 42% since the company introduced new products in October 2025, while layoffs followed earlier this year.

It is also expanding beyond home fitness through Spotify and commercial partnerships with hotels, gyms, and apartment buildings.

CEO Peter Stern has made running and walking a major part of Peloton’s turnaround strategy. 

According to Grand View Research, the broader North American home-treadmill market could reach $5.6 billion by 2030.

The new treadmills will go on sale across North America on October 1.