Tom Hanks says, “100% of the profits go to organizations that have proven to be of great aid to those who have served our country.” in Hanx website|Dick Thomas Johnson|CC BY 2.0

Actor and Oscar winner Tom Hanks is now winning hearts with the launch of his coffee brand—Hanx For Our Troops. Why? Because 100% of the profits go to veterans.

Earlier this week, Hanks announced the launch via his Instagram and added that the Hanx coffee website features Veteran Service Organizations so that anyone can help veterans directly.

Hanx website says, “100% of the profits go to organizations that have proven to be of great aid to those who have served our country.”

In his 40-year career, Tom Hanks has played many roles as a war veteran and has publicly shown his support for them.