Unlike its traditional outlets, Chick-fil-A’s Daybright won’t serve chicken sandwiches, waffle fries, or even its famous lemonade and frosted lemonades|Mike Mozart|CC BY 2.0
Chick-fil-A is stepping into new territory with a beverage-only restaurant concept called Daybright, set to open its first location this fall in the Greater Atlanta area.
Unlike its traditional outlets, Daybright won’t serve chicken sandwiches, waffle fries, or even its famous lemonade and frosted lemonades.
Instead, the menu will highlight specialty coffees, smoothies, and cold-pressed juices designed to stand apart from Chick-fil-A’s existing drinks.
The project is being developed under Red Wagon Ventures, the company’s innovation arm, which previously launched Little Blue Menu in Maryland, offering wings and burgers alongside Chick-fil-A classics.
The move mirrors strategies by rivals like McDonald’s with McCafe and Taco Bell with its Live Mas Cafe storefronts.
With over 3,000 restaurants across North America, Chick-fil-A is testing whether Daybright can become its next successful spinoff. More details about the lineup will roll out in the coming months.