States crack down on booming hemp-THC drinks market

States across the US are racing to regulate or ban intoxicating hemp-based drinks that have exploded in popularity. Hemp doesn’t carry the same regulation as marijuana and is legal under the 2018 Farm Bill. 

These beverages use hemp-derived THC, an element that, when increased between 50 and 100 milligrams, can cause a potent marijuana-like high and intoxication. They are often sold outside dispensaries—even to minors in some states.

Retailers have embraced these THC drinks, which appeal to consumers seeking alternatives to alcohol.

The hemp beverage market, valued at $239 million in 2023, is projected to surpass $1 billion this year and could reach $30 billion by 2035, according to Euromonitor.

Health concerns spark legislative action
Lawmakers and health experts are concerned about the strength and accessibility of the products.

Poison control centers reported over 1,520 THC-related cases in the last year, over half involving children and teens. More than 80 bills to regulate these beverages were introduced in 2024.

Industry calls for national standards
States like California, New York, and Texas have already begun restricting sales. Industry leaders now want national standards to ensure product safety and clear rules across state lines.