Mimi’s in New York serves frozen yogurts with artisanal toppings and premium bowls that can cost $30 or more|mimis.ny|Instagram

Gen Zers and younger Americans are reaching for premium frozen yogurts as their go-to, guilt-free indulgences.

Sales are up 26% to approximately 87 million in the 12 months through March, according to Circana.

Frozen yogurt stores, like Mimi’s in New York, are elevating the experience with artisanal toppings, social-media-friendly stores, and premium bowls that can cost $30 or more. Consumers are flocking to trendy locations, enduring long waits for their cups.

The frozen yogurt craze has even drawn the attention of former Starbucks CEO Howard Schultz, who is currently mentoring Mimi’s twenty-something co-founder, Amber Linz.

Restaurants say health-conscious Gen Zers, who prefer fro-yo over calorie-heavy ice cream, are behind the category’s revival. They even inquire if the dessert is probiotic, made from scratch, and has real, natural flavors.

The surge has led to profitable sales for shops like Birdie’s, Myka, and Mythos in New York and other parts of the US.

Looking at its popularity, fro-yo might be this year’s summer food trend alongside those viral dot cakes.