In 2024, cat ownership grew by 18% among Gen Z and a staggering 24% among millennial men
Meows and purrs have captured Gen Z’s hearts more than barks, with cat ownership up among youngsters, per pet care app Rover.
In 2024, cat ownership grew by 18% among Gen Z and surged by 24% among millennial men.
Why?
According to Rover CEO Brent Turner, cat adoptions have now outpaced dog adoptions, largely because cats are seen as “lower-maintenance.”
Reflecting this trend, Rover recently acquired Meowtel, a platform specializing in cat-sitting services.
Despite broader economic cooling, pet owners continue to prioritize spending on their companions.