‘Loud working’ is a workplace trend that involves actively highlighting achievements internally and building public personal brands on platforms like LinkedIn, TikTok, Instagram, and YouTube

The days of quietly doing your job and keeping your head down may be over. Welcome to the era of “loud working.”

As job-hopping becomes harder and layoff fears loom larger, employees are finding new ways to protect their careers.

From highlighting accomplishments to taking center stage in meetings, they're going out of their way to impress bosses and colleagues, hoping visibility translates into career advancement and job security.

In an increasingly uncertain workplace, being good at your job may no longer feel like enough. You also have to make sure everyone knows it.

Employees are actively highlighting achievements internally and building public personal brands on platforms like LinkedIn, TikTok, Instagram, and YouTube to secure promotions, retain jobs, or attract recruiters.

A Meta employee told Business Insider, “It felt like the Hunger Games had started,” with employees stretching presentations or competing for high-profile assignments.

Some professionals say that public visibility directly leads to career opportunities, consulting work, and greater job security.

However, career experts like Monster’s Vicki Salemi warn that unrefined loud working—such as dominating meetings, taking undue credit, or over-promoting minor tasks—can backfire, leading to burnout and colleague friction.

When practiced tactfully, vocalizing accomplishments serves as a strategic career asset.