New internet slang: What do ‘mogging’ and ‘maxxing’ mean

In the ever-evolving online culture of Generation Alpha—those born between the early 2010s and 2020s—there is a new trend of “mogging” and “maxxing,” in which young men try to physically and socially outshine their peers and others.

Stemming from the manosphere internet subculture acronym “AMOG,” or “Alpha Male of the Group,” the term “mog” means to dominate others through one’s presence.

It has been popularized by internet streamers like the 20-year-old Braden Peters, known on social media as Clavicular. Some of his videos involve dangerous physical alterations. He has admitted to using steroids at 14, and even commits self-harm. He hits his face with a hammer to define his cheekbones.

Experts note that terms like “looksmaxxing” and “mogging” frame identity as a competitive upgrade rather than personal growth. They warn that it could lead to fragile self-worth.

Despite these concerns, these words remain a dominant force in 2026 culture. It is even making its way into politics. For some people fame-mogged means being a political success.