Temu’s US sales are falling fast, dropping over 25% between May 11 and June 8 compared to last year.
The decline follows a sharp cut in advertising after President Donald Trump closed a tariff loophole that once helped Temu ship duty-free goods to Americans.
The company, once flooding the internet with ads, now produces only a few or none on some days. Experts say this drastic drop in marketing is stalling Temu’s growth in the US.
Meanwhile, rivals like Shein, Walmart and Amazon have bounced back, with Shein even returning to modest sales growth in June.
Shein continues to advertise steadily in the US, while Temu shifts its focus and ad budget toward European markets.