Viral craze hits Trader Joe’s tote bags

The internet is buzzing over Trader Joe’s $2.99 tote bags, which are flying off shelves increasing demand for them on reseller eBay for as much as $500—a staggering 200-fold increase.

These mini canvas bags, available in blue, red, green and yellow, have become a social media sensation, amassing over 11 million views on TikTok—reminiscent of the Stanley cup craze.

Some Trader Joe’s stores are limiting the tote purchases due to high demand, but customers are scrambling to grab as many as possible.

Several resellers on eBay are cashing in on the frenzy, with one user selling four tote bags for $145. Other listings for the mini tote range from $5 to $500 per bag.