Sports broadcasting rivals ESPN and Fox are offering bundling and expanded features on streaming apps|@AZCardinals|X
ESPN and Fox have launched their new streaming services recently, offering game fans a direct-to-consumer option. The moves mark a major shift in sports broadcasting.
Starting October 2, both ESPN and Fox can be purchased together in a $39.99 per month bundle. Cable subscribers can access them at no extra cost.
ESPN’s platform integrates shopping, betting, fantasy sports, and multi-view game options, while Fox One offers features like unlimited storage, personalized libraries, highlight clips, and access to networks, including the Big Ten Network, where Fox holds a 61% stake.
Both companies aim to expand into broader content hubs, with ESPN investing in the NFL Network and the Premier Lacrosse League, and Fox integrating content from Red Seat Ventures and exploring podcast tie-ins.
Looking ahead, MLB commissioner Rob Manfred wants to nationalize the league’s local sports rights by 2028. ESPN chairman Jimmy Pitaro confirmed active talks regarding the same.
ESPN and Fox are betting that bundling and expanded features will simplify a fragmented sports streaming market and provide fans with more value.