Americans to bet $1.76B this Super Bowl

Sports betting groups, including the American Gaming Association (AGA), project that Americans will wager a whopping $1.76 billion on Super Bowl LV, which is a 27% increase from last year.

However, analysts note the projection is a 2% drop from 2025 since major players like Patrick Mahomes and the craze around Travis Kelce and Taylor Swift’s romance would be absent this season.

The sports betting industry is also facing headwinds from prediction markets, which allow users to wager on a wider range of outcomes beyond traditional sports bets.

In response, major sportsbooks like DraftKings and FanDuel have recently launched their own prediction market platforms to retain users and expand engagement.