The smart glasses do not include a screen, but they feature a camera, speakers, and Meta’s AI assistant|@metaglasses|Instagram
Meta has introduced a new line of smart glasses priced at $299, making them at least $80 cheaper than its entry-level second-generation Meta Ray-Ban glasses.
The move highlights CEO Mark Zuckerberg’s effort to expand Meta’s presence in wearable technology and artificial intelligence-powered devices.
Designed entirely in-house, the smart glasses mark a departure from its Ray-Ban-branded lineup. But it is still developed in partnership with eyewear giant EssilorLuxottica (the parent company of Ray-Ban).
The wearables come in three designs and include a new charging stand.
While they do not include a display, the glasses feature a camera, speakers, and Meta’s AI assistant. Users can translate languages, identify objects, ask questions, and capture photos or videos through voice commands.
Meta and EssilorLuxottica remain the dominant players in the smart glasses market, accounting for more than 80% of global sales since 2021. Industry data shows smart glasses shipments rose 167% year over year in the first quarter of 2026, with Meta holding a 69.2% share of the global market.
Competition is growing
Google is developing AI-powered glasses with Warby Parker, while Snap recently introduced its $2,195 Specs smart glasses. Despite mixed success in virtual reality, Meta continues to bet heavily on wearable devices as a key platform for the AI era.