Customers are annoyed with ads on their Samsung smart fridges

Samsung is facing a cold reception from customers after introducing banner ads on its Family Hub smart refrigerators that cost $1,400 and feature a 32-inch screen on the door.

The screen supports a wide range of actions, including playing music, surfing the internet, and controlling other Samsung devices in the home.

As part of its “Screens Everywhere” campaign, Samsung piloted ads on its smart fridges for items like water filters, Tide detergent, and even Apple TV’s Pluribus show.

Pushback has been sharp
Many owners view the move as an intrusive breach, and several speaking to the Wall Street Journal have threatened to boycott the brand entirely.

Critics point out that disabling the ads often requires removing the weather and calendar widgets altogether.

While competitors like LG, Whirlpool, and GE have pledged to keep their screens ad-free, Samsung’s new initiative suggests the company may soon expand marketing to washers, dryers, ovens, and more.