Half of Twitter's top 100 advertisers left after Musk took over

Twitter has lost half of its top 100 advertisers after Elon Musk took over the company’s reins as its CEO, per a report released by Media Matters for America.

According to the report, these 50 advertisers have spent about $2 billion on Twitter ads since 2020 and more than $750 million in 2022 alone till mid-November.

Companies like Chevrolet, Chipotle Mexican Grill, and Ford released statements about withdrawing from advertising on the platform. The report calls a few advertisers “quiet quitters” who seem to have stopped advertising after Musk’s takeover.