AI-powered Showrunner platform lets users create animated episodes or remix existing ones by inserting themselves, writing new scenes, and sharing the results|@fablesimulation|X
Emmy-winning startup Fable Studio is betting people would like to create their own TV shows, and its new AI platform, Showrunner, makes that possible. Amazon recently invested an undisclosed amount in the company through its Alexa Fund.
What is Showrunner?
Founded by former Oculus executive Edward Saatchi, Fable Studio’s Showrunner platform uses AI to let users create animated episodes or remix existing ones.
Touted as the “Netflix of AI,” the tool aims to democratize storytelling.
The platform was alpha tested with 10,000 users and opened to public use on Thursday. The company plans to charge $10–$20 monthly for credits that enable users to create animated content.
CEO Saatchi envisions a future where viewers interact with major franchises like Star Wars and South Park. Fable is in talks with major studios like Disney to license IP for user-generated spinoffs.
For now, Showrunner’s debut project, Exit Valley, offers satirical, Family Guy-style episodes.
Amazon, which owns Prime Video, is getting into the action early, as AI disrupts Hollywood production.
The company’s Q3 forecast beat sales expectations, but investors were unimpressed with its cloud computing division, AWS’s performance. Shares were down more than 7% after hours.
Its retail and advertising businesses performed well, and CEO Andy Jassy said tariffs haven’t yet hurt demand. He warned that future impacts are uncertain.
Amazon’s AI investments come alongside other Big Tech, like Google, Microsoft and Meta, projected to spend nearly $400 billion this year on AI infrastructure.