Consumers are canceling subscriptions as AI replaces human touch

Many users are canceling their subscriptions to popular apps like Duolingo and Audible due to growing concerns about artificial intelligence.

Recently, language learning app Duolingo’s CEO announced that the company would use AI to replace some human workers and expand lessons. Amazon-owned audiobook platform Audible said it will add AI narration to lower costs and produce more content quickly.

These AI shifts sparked strong reactions online. Users on platforms like Reddit, TikTok, and YouTube expressed frustration, saying AI-generated content feels impersonal and lacks creativity.

Some believe the changes reduce job opportunities and threaten the value of human expression. Others said AI-created translations and narrations feel awkward and robotic.

The companies defend their decisions, arguing that AI will enhance accessibility and allow human workers to focus on more creative tasks. However, many customers feel a sense of loss and believe the experience no longer feels authentic.

Experts say that growing concerns over job loss, privacy, and quality may prompt some companies to market themselves as fully human-made—even at higher costs.