Model Y is Tesla’s best-selling SUV, and the new one could cost below $30,000|Elise240SX|CC BY-SA 4.0

Tesla is set to reveal a lower-cost version of its best-selling Model Y SUV on Tuesday, aiming to boost sales and recapture market share amid rising global competition. 

CEO Elon Musk teased the launch with two short videos on X, showing headlights and a spinning wheel alongside the date “10/7”. Last year, he said the vehicle would cost below $30,000.

Analysts and fans are closely watching for details on price, range, and cost-cutting measures, which are crucial as Tesla faces slowing sales and growing competition in China and Europe.