Emerging technologies like Meta AI glasses and Gen Z filming audience reactions for social media are making it hard to crack down on who is capturing the entire movie
The movie business is facing a piracy crisis, with near-perfect copies of major blockbusters like The Odyssey and Spider-Man: Brand New Day proliferating instantly on X.
Roughly 5.9 million X accounts streamed the new Spider-Man movie on its opening day.
Meanwhile, copies of summer hits like Backrooms, Obsession, and The Devil Wears Prada 2 also circulated on social media.
Emerging technologies like Meta AI glasses and Gen Z filming audience reactions for social media are making it hard to crack down on who is capturing the entire movie.
Adding to the challenge are the higher ticket prices, which average at $16. This makes illegal streams an option for those who don’t want to shell out big bucks.
According to anti-piracy firm Muso and consulting firm Kearney, illegal movie copies cost major studios an estimated $75 billion annually. The figure is projected to reach $125 billion by 2028.