The parent company of OnlyFans, Fenix International, is exploring a sale to a US investor group, Forest Road, that would value the mostly adult content site at around $8 billion.
Founded in 2017, the UK-based OnlyFans surged in popularity during the pandemic. It claimed the platform had 4.1 million creators and 305 million users in 2023, bringing in almost $6.6 billion in revenue that year—up from just $375 million in 2020.
It takes a 20% cut from the creators’ earnings.
Despite the site’s booming financials, the platform’s porn-centric model has made it a tough sell for some big investors in the past. Its past allegations of hosting illegal material have made some cautious.
The company is also considering an IPO. Its sole owner, Leonid Radvinsky, has already pocketed $1 billion in dividends.