Sony’s biggest competitor in mobile gaming will be Microsoft’s Activision Blizzard
Sony, the reigning champion of console gaming, is eyeing a 2024 acquisition that could dominate the $90 billion mobile gaming industry, which surpassed console and PC games combined in 2023, reports Reuters.
Sony’s PlayStation already rules the console gaming kingdom with almost half of the nearly $60 billion market share. But its mobile operations are the underdog in the phone gaming sector, and the Japanese company aims to change that.
Its potential acquisitions include
- Sweden’s Stillfront, known for games like Subway Surfers.
- Tokyo-listed GungHo, the maker of the popular Puzzles and Dragons.
- Roblox which boasts of 56 million daily active users in 2022 (three-quarters of whom are on mobile).
In contrast, Microsoft’s strategic $69 billion acquisition of Activision Blizzard, the creative force behind games like Call of Duty, Overwatch and Candy Crush, propels it to superstardom in the mobile gaming sphere.
But
The mobile gaming industry faced numerous challenges in the past two years, but industry insiders predict a comeback.
Privacy changes on Apple’s iPhone impacted ad targeting and spurred a 38% average decline in shares of mobile gaming companies from 2022 to late November 2023.
As lawsuits challenge the dominance of Apple and Google in in-game purchases, Sony aims to level up and make a compelling move in mobile gaming.