Major streaming platforms are seizing on this low-cost, high-engagement content. Netflix has introduced a dedicated video podcast hub
A new report shows that a growing number of US audiences are watching and listening to podcasts on television rather than on phones, with the share rising to 13% in 2026, up from just 1% in 2021.
The Edison Podcast Metrics data links the massive 1,200% increase over five years to YouTube’s dominance.
Users who say they prefer YouTube for podcasts are significantly more likely to watch on television.
Major streaming platforms are seizing on this low-cost, high-engagement content. Netflix has introduced a dedicated video podcast hub.
Hulu is encouraging digital creators to create podcasts.
The lengthy podcast medium also reflects people’s growing attention spans in the age of seconds-long TikToks and Reels.