Beyonce’s first and latest country album, Act II: Cowboy Carter, is not only topping the music charts. It’s sparking denim and Western boot frenzy in America, benefitting Levi’s and boot stores.
Why?
Queen Bey’s album has a duet with rapper Post Malone called “Levii’s Jeans,” plus she posted an all-denim look on Instagram recently. The two events were enough to send BeyHives storming Levi’s stores, which saw a 20% increase in foot traffic during Easter week, per data from Pass_by.
Levi’s even temporarily changed its name to “Levii’s” on Instagram to honor the nod from Bey. CEO Michelle Gass called it a “powerful” moment.
It’s not just denim flying off the shelves. Western boot sales skyrocketed by an impressive 24% post-album release, soaring another 45% when the song “Texas Hold ‘Em” became a chart-topper.