The blind box craze boosts Labubu sales among youngsters

Sales of blind-box collectibles, such as Labubu and Sony Angel, are booming as these quirky figurines have become a cultural phenomenon.

The blind Labubu boxes sell for $27.99 and often sell out within minutes, with rare editions appearing in 1 out of every 72 boxes.

Labubu maker Pop Mart reported $318 million in revenue in the Americas in the first half of 2025—a 1,142% increase from the previous year. Its shares jumped 12% after teasing a new mini version.

Consumer analysts note that the furry toy’s popularity lies in the thrill of surprise as buyers guess which Labubu is in their pack. Unboxing videos are drawing hundreds of thousands of views on TikTok.

Marketing experts compare the Labubu blind boxes’ appeal to Pokemon cards or cereal-box toys—predictable yet filled with anticipation.

Notably, for many young people facing economic uncertainty, these toys serve as an affordable luxury and status symbol.