Celebrities like Zoe Kravitz, who has several tiny tattoos, have also popularized the type of body modification|Gage Skidmore|CC BY-SA 2.0
Tiny and fine-line tattoos have surged in popularity, especially among Gen Z and millennials, who see them as both affordable luxuries and fun forms of self-expression of individuality.
These permanent body inks typically range from $50 to $250 and sometimes even cost a minimum $200.
New York is a hub for these minimalist designs, with some tattoo studios doing popups at hotels to serve more customers.
Generational stigma is also shifting, with NY’s Tiny Zaps reporting 75-year-old grandmothers joining tattoo popups to get their first designs.
Celebrities like Zoe Kravitz, who has several tiny tattoos, have also popularized the type of body modification.
Youngsters are the most drawn to the trend. A 2023 Pew Research survey of 8,480 adults found that roughly one-third of American adults have tattoos, with 41% of people under 30 inked compared with 25% of those ages 50–64.
Experts say tattoos now function as a form of “conspicuous consumption,” a visible way to display identity and social status. While getting inked once carried stigma, especially around professionalism, the growing trend of small, subtle designs is helping erode these biases.