Studios are greenlighting movie sequels to 2000s hits, like ‘The Devil Wears Prada’
The entertainment industry is riding the 90s and early 2000s nostalgia wave, selling out arenas for the Backstreet Boys, and studios greenlighting movie sequels of The Devil Wears Prada and Freaky Friday.
Gap relaunched its Y2K-era low-waist jeans.
Even Beyonce brought back Destiny’s Child in her Las Vegas show, and Adam Sandler’s Happy Gilmore 2 smashed Netflix’s US film opening record.
Social media platforms like TikTok are filled with posts celebrating all things millennial. The pop culture callbacks include Tumblr, skinny jeans, and the Girls series.
Experts say this revival offers a comforting escape from adulthood’s heavier realities. The trend is also spilling into Gen Z, who are now romanticizing the millennial culture.